Precise solutions and concise perspective : The ten - 60 minutes Consumer Goods Digital Day impressed with a first - class group discussion program , centralize networking , and numerous ordering chance . 3,658 participant from 93 countries were provided with worthful pulsing for the challenging future of retail at the alive effect .
see and walk forward together . Courage for new thing and for change . Consistent orientation towards change client want and converting one ’s own business to digital before it is too tardy - these are the overarching messages that the Consumer Goods Digital Day gave the 3,658 participants from 93 countries .
“ What we could not - and did not desire to - replace at the Consumer Goods Digital Day is the personal encounter at our trade fairs . Rather , after more than a class of the pandemic , we have satisfied the hungriness for breathing in , business exchange , and order for the moment . That is our digital support in these times . That ’s why the Digital Day was an splendid pit stop until the personal meeting is potential again without restrictions , " summarises Detlef Braun , Member of the Board of Management of Messe Frankfurt GmbH.
The fact that personal commutation is unreplaceable in business is also emphasise by Christian Haeser , Managing Director of Handelsverband Wohnen und Büro e. V. ( HWB ): " The cancellations of the physical trade fair this yr were highly painful for all industry actor and have left a gap for trade and industry . Today , Messe Frankfurt has win in coming close to closing this gap with Consumer Goods Digital Day . The topical and interactional mixture of lectures , workshops , trend display , matchmaking , and consecrate via Nextrade were a complete success and have brought a bit of normality back to our specialist retail merchant . Messe Frankfurt has managed to localise a digital bench mark against which every digital event will have to measure itself in the futurity . Nevertheless , a digital chopine can not be a 1:1 backup for the personal clash at the trade fair on site . I am sure that digital networking will establish itself as a intercrossed , value - supply component part of any interior / outside swop reasonable . "
3,658 player used the digital live event to pose themselves well for future challenge in business concern and to exchange idea . 59 percent of the participant link up the event from abroad . Retailers from a wide range of sector and manufacture were active - from interior design , Christmas and garden decoration , gifts , household appliances , kitchen , tableware , and letter paper to agency , schooling , and florist supplies - and made lively usance of the platform ’s communicating and exchange chance .
New food for thought and tangible learningsIn the current volatile spot characterized by impermanent shop closures , pre - booked retail appointments , new product introduction via web conferences , and exponential growth rate in online retailing , only a consistent expression ahead can help oneself . The Consumer Goods Digital Day gave retailers new food for mentation at just the correct fourth dimension to tide them over until the next deal fair visit , which can be directly applied to business concern .
Award - winning keynote speaker and digital occupation advisor Sanjay Sauldie opened the Consumer Goods Digital Day with a rouse supplication to actively shape the digital translation . " We ask to play locally together , think networked with retailers in the contiguous neck of the woods . Your neighbor is your friend , not your opposition , " was his appeal to the consumer goods industry . Thus , he said , the retail craft must become a community trade . For this , he said , stationary trade should condense on its forcefulness and , for example , mold a joint on-line comportment of shopping streets in a metropolis with a central shop . " Put the customer at the center of all your consideration and do n’t blockade perpetually questioning what you are doing , just like successful commencement - ups do , " the renowned speaker emphasize .
Frank Rehme also made it clear that Corona offer the best scholarship battlefield for digitalization : " Digitalisation was often table because people did n’t have fourth dimension to take care of it . In the lockdown , however , we do n’t work in the business , but on the business . Now is the time to take maintenance of the on-line business . "
Boris Hedde , Managing Director of the Institute for Retail Research ( IFH ) Cologne , accord with this tenor in his display on the study " Vital metropolis core in times of the pandemic " : " Goodbye shopping urban center , welcome experience city . All king emanates from the visitors to a metropolis . We have to cerebrate systematically from this perspective so as to increase frequencies again . Even by far , shopping is still the master motive for confab city centers . The more attractive the experience , the better cities are rated . A great advantage that now require to be complemented by digital Robert William Service . "
In her presentation , Marilyn Repp manoeuvre out that despite the online bunce , brick - and - mortar retail still has important alone selling points . The task manager of the Retail Competence Centre stress : " Stationary retail is increasingly becoming an experience Maker and thus has critical advantages over online shops : personal advice , contiguous availability of commodity and the experience potential . Because digital experience do not fare close to analog experiences . Despite their online chemical attraction , vernal people also roll in the hay individual advice on site . Stationary retail can thus still be attractive for this target group - as long as advisors succeed in give even well - inform shoppers convincing impulses . "
Outlook on the most important trends and changing client needsWhich trends are currently shaping the orbicular consumer goods diligence and which needs are gaining importance in the home / home office and in the office ? These question were of particular interest to many participants . To this end , the trend agency bora.herke.palmisano present the Ambiente , Christmasworld , and Paperworld Trends 2021 , the coming colors and materials that hit a chord with the times : " The young way of work and the " new house " also have a major influence on tendency . A major focus here is on sustainability . DIY , repair and second - handwriting are definitely coming in the newfangled season , " enounce vogue expert Claudia Herke .
There is no way around the mega topic of sustainability . Sustainability is both a social issue and a quarry group issue ; the Greta essence actuate this ontogeny and the pandemic . " Sustainability is not the motion of how much organic we are , but the dubiousness of what attitude we defend . That what they do , they do it genuinely and properly . you may also commence with pocket-size step first . For example , with sustainable offers for their own employees before they approach sustainable mixture development , " say Silvia Talmon from The Retail Academy and gave the participants valuable pragmatic examples .
In improver , the last panel discussion of the Clarence Shepard Day Jr. , in particular , called for a consistent focus on the speedily change economic value of consumers . After all , what , according to the trend experts at Fashionsnoops , start as a result of the pandemic with a stronger interest in baking scratch , gardening , DIY and do - it - yourself projects , and even raising chickens , is arise into a new passion for self - enough and a secure connexion with nature . Moreover , the pandemic has not only made the home bureau socially acceptable worldwide in record fourth dimension but also ushered in the new New Work era much faster : " working from anywhere " - people enjoy an unprecedented unexampled convention of personal mobility . And of course , health and wellness are paramount in the post - pandemic life style . Our personal spaces are also becoming an important sanctuary .
Digital events as a permanent addition to trade fairsInterested parties will still have the opportunity to reckon selected recorded contentedness and additional fabric from individual utterer later on Messe Frankfurt ’s knowledge political program for the consumer goods sector - Conzoom Solutions . In addition , the Nextrade digital B2B enjoin political platform is available to the trade 365 days a year .
The four consumer - goods trade fair Christmasworld , Paperworld , and Creativeworld as well as Ambiente will be held as common again in 2022 and will also be supplemented by digital platforms in the hereafter . The concept of a digital business deal fair postscript will thus be retained in the coming years .
Interested in further theme ? The conference program is uncommitted on-line atwww.consumergoodsdigitalday.messefrankfurt.com/events .
