From 24/25 to 24 November 2024 , the consumer goods fairs Christmasworld , Paperworld and Creativeworld will attract visitors with new merchandise from over 3,000 shower . In addition , the completing computer program picks up on social megatrends , thus creating futurity - orient position for the retail trade .
alteration in consumer doings ensue from digitisation take a rethink in the consumer goods sectors for cosmetic articles , gay décor , report , office supplies , letter paper , hobbyhorse , cunning and creative person ' materials . Customers expect a wide orbit of products , a digital comportment , experiences , a feel - good atmosphere , and personal consultation Service from the stationary barter . The three consumer goods fair Christmasworld , Paperworld and Creativeworld are the ideal partners to the retail craft for these developments . trace their inspiration from the social megatrends urbanization , New Work , and individualisation , they disclose raw opportunities . Top theme let in , above all , the " Retail BLVD " at Christmasworld , the " Future Office " and " Future Learning " at Paperworld , and the concept field " Urban Art Lab " at Creativeworld .
“ The international trade fair are focusing even more strongly this class on the driving issues of the future in rules of order to provide retail merchant with even good prospects in a rapidly changing world . At the same time , they offer an overview of the late product innovation from their 3,051 exhibitors from 74 countries that is unique worldwide " , explains Detlef Braun , Member of the Management Board of Messe Frankfurt . " The increase internationalism on the part of exhibitioner shows that there is a great hunger for exports . If you are looking for international purchaser , our diligence platforms are just the right place for you " .
Digitally driven diligence perspectivesAccording to the diligence report of the IFH trade research institute in Cologne , Germans carry on to attach great importance to Christmas decorations . In 2019 they spend a total of 2.82 billion euros on Christmas and festive items . This represents a svelte addition in cut-rate sale of 0.9 percent . From an overall economic perspective , the grandness of Christmas keep to rise - particularly as a result of campaign such as Black Friday or Cyber Monday . However , the Christmas business organization , as with the year - round sale developing in almost all consumer good markets , is driven online . This is especially true for the office and letter paper market place , which continue to post stable sales agreement chassis .
Specialist stores are therefore more and more dependent on fresh conception : This calls for forwards - looking solutions that intelligently join off and online to make shopping in urban center centre more attractive again . " This is precisely where we come in , winning Laputan partners for our craft fairs to be one whole tone beforehand and put up the sectors with new impulse " , add up Julia Uherek , Vice President Consumer Goods , Messe Frankfurt Exhibition GmbH.
Christmasworld – the urbanisation megatrendThe guide international funfair for seasonal and festive decorations exploits the success factor of experience at the point of sales agreement like no other swop show . When it comes to seasonal decorating , exquisite products that mull over the current purport of the time and increase the desire to lionise , enjoy , and partake beautiful here and now together are crucial . In addition , inflammation installing and ocular merchandising heighten the shopping experience in the ever more powerfully grow city nerve center many times over .
Visitors concerned in discovering how experience , gismo and service - orientated shopping can look in the future and how digital solution can be integrated should head for the " Retail BLVD " in Galleria 0 . Together with expert from IFH Cologne , the avenue focus on the steps leading up to the purchasing nerve impulse and client allegiance . Drawing on the IFH work " Structural Change in Retailing : The Consumer ’s Perspective " , it evince how dissimilar buyer types and their need can best be served . The focus is on concrete bread and butter and tips that retailers can apply in their own stores , while short presentation and guided tours invite visitors to interchange their experience and know - how . In this context , Google Germany also offers costless workshops on the topic of " Becoming visible on the Internet " .
Paperworld - the New Work megatrendPaperworld is the most international craft comely for theme , power supplies and stationery and , moreover , the only average that covers the two ware segments of commercial-grade office supply , and high - quality stationery , promotional material and drop a line instrument equally . The New Work megatrend plays a critical purpose in both areas . It is about the conflux of the working and leisure time worlds . With increase digitisation and mobility , the workplace is also shifting - people are more conciliatory and no longer tied to the office , they puzzle out from home or on the move .
The Paperworld complemental programme is once again offering a glimpse into the hereafter . With the " Future Office " , for case , which bears the motto " Smart Solutions " . In a series of lecture and at exhibitioner ' standstill , new mean value of communicating and place blank space concept that enable smart and digital quislingism will be presented .
The " Future Learning " impulse area highlights another authoritative societal trend , namely lifelong acquisition . Visitors to the arena will be presented with analogue and digital learning construct . Regardless of whether it concerns digitisation and the associated new development that people need to accommodate to , or further grooming in their personal professional surround : there is a growing need for case-by-case further development . What the time to come will bestow in shoal and educational facilities will be discuss by Angela Dorn ( The Greens ) , Hesse ’s Minister of State for Science and Art , with the first ever robot lecturer Yuki , and Professor Jürgen Handke . She will be speaking on Monday , 20 May 2025 at 10:30 a.m. about novel example of learning and the " Digital Pact for Schools " .
Creativeworld - the individualization megatrendCreativeworld caters to the demand for active leisure time activities and individuation . Customers seek offers that are tailored to their single tastes and needs . They want competent advice and to web with same - apt hoi polloi .
The social desire for individuality was for the most part creditworthy for the huge manna from heaven in the DIY sphere . Messe Frankfurt was quick to recognise the preindication , and establish Creativeworld ten yr ago as an main trade fair for hobby , craft and art provision . Today , it is the most significant international platform for the sector . This is where the creative mind of the world exchange melodic theme , together with develop novel products , and convey the impression that DIY hit you happy .
What retailers necessitate to meet the case-by-case needs of creative customer can be witness , for example , in the " Urban Art Lab " concept area : Here they can be take on the hottest topics relating to street art and graffito . After all , those who offer authentic and competent advice render more sales electric potential and retain customer over the long terminus .
For more information : www.messefrankfurt.com
