" The online flower sales event rocket , but at the physical stores , sales were also gamey compared to last yr " , say Henrik Astrom of Axfood , one of Sweden ’s prominent food for thought retailers . During this hectic COVID-19 sentence , he is very majestic of all links in the mountain chain that enable them to sell the ware in the stores and online .
Flower showing in one of Axfood ’s shop
COVID-19 in SwedenIn Sweden , the measures against the spread of COVID-19 are less strict than in the neighbouring and other European countries . Visiting of elderly and assemblage are not advised , and working from rest home and societal distancing are recommended . However , unlike many other European country , barroom , restaurants and schools are still open .
Focus : take everything that was bookedThis strategy enables businesses to go on , although the virus does make a situation that is more hectic than common . " Easter is a big food holiday , and due to COVID-19 , getting everything on clip at the fund and at the great unwashed ’s homes was a bit more challenging than usual . Our focus this year was to take everything that we ’ve booked at our cultivator and partners , and as luck would have it , we come through . "
increase salesFortunately , all the knockout work paid off . Compared to last twelvemonth , they saw increase sales of flowers - particularly tulip and Easter ( yellow and violet colored ) bouquets , which their team designs . The agreement , which they also contrive , like plants in glass can , did well too . " in all likelihood due to the good conditions , many could put the arrangements in the garden , terrace or balcony " , explicate Astrom . All in all , he is proud of with the overall increase . " It is not as in high spirits as preceding years , but it is still an increase , which is very right during these time . "
Online sales skyrocketedSales at the physical stores were high - at some stores , sale even doubled compared to last twelvemonth - but online gross revenue skyrocketed . " Due to COVID-19 , more people buy online . At first , I was hesitating if the flowers would go with this online flow as they are unremarkably identify as impulse purchases , but fortunately they did . Online sales agreement of flowers and nosegay were a lot higher compared to last yr . "
Most flowers from Swedish growersTulips and daffodil are typical Easter flush , and most of them at the supermarket of Axfood are supplied by Swedish growers . " Sweden is grow as a add country . Over the age , we buy from Swedish growers more and more . We still buy small amounts from the Netherlands , but as the supply from the Swedish growers increase and the euro becomes more expensive , more Swedish products will be in the shelves . "
Next vacation : Mother ’s DayThe next enceinte heyday vacation for the supermarkets of Axfood will be Mother ’s Day , celebrated in Sweden the last Sunday in May . Also for this holiday Astrom hopes for higher sale than last class . " Last class , the sales were higher , particularly from the Fairtrade rose and mixed bouquets . " We see that the Swedish consumer is , just like us , more aware of the ware they buy , where they come up from and how they are produce . "
For more informationAxfoodHenrik Astrom+ 46 42 295408Email:[email protected]www.axfood.se
© FloralDaily.com/Elita Vellekoop
