Whereas most polish company particularise in specific varieties , the Danish nursery Lundager has taken an entirely dissimilar line . This mini green plant greenhouse does not focus on growing only Alocasia or Calathea , for example , but cultivate plants in a pot with a specific diameter . " We ’re strong in growing and selling works in six - centimeter deal . And of those , we then do about 500 different coinage and varieties . Why specialize in that ? Very simple : you may find all six cm pots on the same ledge in garden centers , " begins CEO Ove Lundager when we claver their nursery in Odense , Denmark .
Ove Lundager in the greenhouse with Philodendron Pink Princess Marble ( left ) and Philodendron Ring of Fire ( right).Click here for the exposure report of our visit to the nursery .
What started in 1985 as a nursery / garden center on the Jutland peninsula , in 2004 , it go to Odense , closer to the exportation companies , and began focusing wholly on the nursery activity . Today , the caller has seven refinement sites with 12 hectare of glasshouse . Although most of the production consists of plants in or for 6 centimeter deal ( up to 20 million units per yr ) , there is also a nursery where plants are grown in 10.5 , 12 , and 15 cm pots ( four million building block / yr ) . There are two sites for mini green plants , three where you will find oneself only Peperomia , and a modest production land site for cacti and succulents .
Germany , the biggest marketCustomers across Europe - retail merchant and garden centers - can retrieve the staring range of mini green plant at the nursery . Only 13 % of sales are done in Denmark itself . Germany is the largest destination , followed by France , Sweden , and Poland . Many products go to Dutch companies , although the Netherlands is often not the final goal . The ship’s company even has a girl company there , Lundager BV , with two sales representative .
Ove says these lilliputian indoor plant life are commercialize year - round , though the first three months of the class and May are top calendar month . " I mean , after the Christmas plants , the great unwashed desire more greenery in their homes . Sales are lowest in summertime and pin , but there ’s only a 25 % difference between January and July . We thus have work for all 160 of our employee all year . And in the summer , they can go on a gracious vacation nicely without get the companionship issues , because it ’s less busy then . So , it cultivate out well . "
According to Ove , you ask a static work force , given the wide assortment . " Experience is vital . We have so many different products that it take some time - up to six months - to learn all the items in a greenhouse and master the cultivation operations , though not everyone has to subdue all 500 variety show . After all , we have seven fix , each with its finish program . "
Competitive edgePer week , 500,000 plant get out the glasshouse , making room for as many novel plants . " We have 12 hectare under glass and 250 plants fit in one square meter . That ’s quite a lot , so there ’s significant stock investment . This scale is perhaps our main vantage over competitors . Most of the plants take three to six calendar month to grow , though some stay in our greenhouse for up to a year , like cacti . We usually buy these , already a year old , from Italy . We also now and again source ' semi - finished ' product from Poland and last mathematical product from Thailand , but those are in trifling quantities , " Ove explains .
Although labour toll put Denmark at a competitive disadvantage compared to nurseries in southerly Europe - planting and even packaging is still largely done by hand at nursery - Ove allege the company has a few more vantage besides its size . " Last year we could bring forth more cheaply with residuary heat from a power industrial plant than company that depend on accelerator pedal . I ’d also certainly count smooth logistics as an plus . Setting up a production deftness in the Netherlands is , thus , an interesting idea . "
" We ’d be very close to the exporter with whom we exercise , negating another logistic cost . But , we and many of our staff have years of experience here and know exactly how to work in the Danish climate . It ’s not gentle to just set up a novel nursery and initiate doing that same affair in another country . And of course , with our extensive range , to which we from time to time add a new variety of our own , we have the edge over the competition in the marketplace , " says Ove Lundager .
Begonia Amphioxus
Own varietiesThose new varieties arrive from either the company ’s breeding broadcast or external breeder . It is interesting for them to work with this Danish baby’s room , give its position in the grocery . " Breeding is long - term work , but take in our own mixture is important because then you’re able to fall out with something unique . We betray license for our own protect multifariousness to growers around the world "
" Around five to ten percent of the trial plants finally make it into the categorisation , " adds Sales Director Rasmus Dupont Larsen . " That , however , must n’t get much bigger . It ’s already fairly complex regarding packaging , too , and clients should n’t be capable to mess you around with countless varieties . Garden center , of class , have other suppliers , and in the long running play , it often becomes too much . Our well - sell plants are Calathea , Alocasia , Philodendron , and Peperomia . We are develop some novel varieties that could presently make a deviation . "
TheLUNDAGERteam in Denmark
' TINGDAL by LUNDAGER’The troupe ’s emphasis has only lately shifted to Peperomias in bigger pots , more so when the company took over that part of Tingdal - another Danish nursery - that focalize on breeding and propagating this flora variety in September last year . " We even save part of the brand name because it was very well - be intimate in the industry . Now it ’s called ' TINGDAL by LUNDAGER ' . That nicely reflects the past times and the futurity , " say Rasmus .
Peperomias
PotsHalf the plants are send in throne to buyers , the other half not . " Or we deliver a trolley with plants and another with potty ; that also happens . Then customers can choose the correct pots for the industrial plant themselves . Those pots are designed by Olga and Oliver Lundager and produced in China and Portugal . There are several qualities , depending on clients ' necessary and preferences . We ply both plastic and ceramic pots . "
crinkle of ceramics
Ever greenerThese day , buyers do not only value quality , service of process , and aesthetics ; they also increasingly look at the yield cognitive process sustainability . " And rightly so , " continues Ove . " We , too , notice that essential . We no longer practice plant shelter product and endeavor to cultivate the plant as organically as potential . Our CO2 emanation have already dropped importantly with novel covert and glass and by purchasing dark-green energy from wind turbines . We want to do even more in the futurity . We could tally more solar panels on the greenhouses ' roofs . That would immediately make us more DOE independent . In this deference , I see we ’re ahead of many others in the sector . We must , however , inform consumer more and better about this . Ultimately it ’s also a marketing scheme . "
Mini green plantsAccording to Ove , the company ’s mini green plant life have a bright future . " Green industrial plant are becoming increasingly pop , even among young citizenry . And many consumer want something extra . There are even people who ’ll devote € 1,000 for a specialty . So we decidedly desire to commit more in our already all-inclusive commercial enterprise . We ’re thinking of modernise outdated , high-pitched energy - cost greenhouses and dilate the greenhouse area by two to three hectare . We want to increase turnover by not only trade larger volumes but also by improving our customer service in the form of , for instance , new varieties and a new rail line of ceramics , " Ove concludes .
Click here for the pic report of our visit to the nursery .
For more information : Ove Lundager ( CEO and owner)LUNDAGER33 Fangelvej , 5260 , Odense , DenmarkTel : +45 659 61 735Email:[email protected]www.lundagerplants.com
© FloralDaily.com/Elita Vellekoop
