The United States , Canada , Italy , the Netherlands , Poland , Japan , and Australia are just a few of the destinations of Natuflor ’s roses . Yet , it is in Machachi , Ecuador where their journeys begins . To highlight the inheritance of their blush wine , Natuflor ( an Ecuadorian wax farm ) found the ' Flowers Who inheritance ' campaign .
In this article , Guanulema Marin tells us how Natuflor endeavor to conduct this substance to their audience , and how the campaign unfolded .
Storytelling , certifications , and the color redGuanulema Marin manoeuver out that the political campaign is designed to reach peak enthusiasts and professional person by responding to current market drift . " The campaign capitalizes on consumers ' interest in unequalled and historied products by highlight the inheritance of each rose . We ’ve also noticed a growing appreciation for sustainability and honourable practices in the floral industry . "
To attract the interestingness of their aim hearing , the ' Flowers Who Heritage ' made use of imagination , storytelling , and the color red : " With these movement in mind , we developed a safari that focuses on the journeying of each rose from seed to stardom . We employ vivid imagery and storytelling to bring the heritage of our roses to lifetime .
To this end we emphasized the red color of our brand to reward our visual individuality , and to make a strong , memorable connection with our hearing . Similarly , our campaign emphases our Fairtrade USA and Flor Verde certifications , which excogitate our commitment to societal and environmental duty , " she states .
The colour Red River plays an crucial persona in the hunting expedition
The goal and the resultsAccording to Guanulema Marin , the master destination of the campaign was to extend their spheric reach and to thrive their product mountain range . So far she is happy with the results , saying : " We ’ve seen a confident response to the campaign . There ’s been an increase in brand recognition and fight on our social media platforms ( Instagram , Linkedin , and Facebook ) .
Among our varieties , Peonikiss , Angelkiss , and Mamma Mia are expected to be the most popular . Peonikiss , with its spectacular petal tally and stunning pinky / lavender hue , captivates with its unique looker . Angelkiss , part of our exclusive Elevate Roses program , stand out for its elegance and versatility in any transcription . Mamma Mia , with its vibrant red colour and excellent performance , is utter for make a bold statement . "
Continuing the journeyIn the coming age , Natuflor seeks to continue their current approach : " Our journey begin in 1995 , and since then has been cross out by growth ( with 93.40 acres , 126 varieties ) , creation , and a commitment to quality and sustainability . We look forward to carry on this journey with our partners and customer .
For more information : Natuflor S.A.[email protected]www.natuflor.com
