tale and Photos By Karri Sandino
If you want another choice when it comes to feeding your trustworthy farm frump or saavy barn kitty — you’re not alone .
Karla Hass , founder and president of Louisville , Ky.-based Rudy Green Ventures , read the food labels , adjudicate she desire something with a more wholesome lineament – and created Rudy Green ’s Doggy Cuisine .
How Rudy ’s BeganHaas’homemade dog food venturebegan out of necessity — to facilitate her queasy hot dog , Rudy .
gratuity for Starting a Food - produce VentureHere ’s what Karla Haas , chairperson ofRudy Green Ventures , says can help get you started in a food - name venture :
top for Starting a Food - make speculation
Help for Small BusinessesHaas cultivate extensively with the Small Business Development centers in Lexington and Louisville . With their help , Hass master one of the biggest challenges for a commercial solid food business organization : Access to the commercial-grade - class , USDA - approved kitchen . regain Your SBA CenterThe U.S. Small Business Administration tender amap with links to local SBA bureau .
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“ It was the summer of 2006 , ” she say , “ Rudy , one of my stray , was almost 13 years previous and had developed ulceration .
“ The veteran tell me , ‘ You have to fix for him . ’ So I began reach solid food for Rudy and my other three adopted dogs . ”
afterward , when she went back to process the dogs canned food , Haas say they seem at her as if to say , “ How could you ? ”
believe that homemade was better — and what the dogs wanted — Haas depart to make their dog food herself en masse since it could n’t be bought anywhere .
Timing Worked for Rudy’sThen , if timing is everything , Haas had it all .
About the same time she was making program to lead off sell her product to some local stores , the bad news about many mainstream pet foods was making headline .
“ I was positioned to go to market when the pet intellectual nourishment panic attack happened , ” she says . The scare resulted in M of darling die out or becoming severely inauspicious from corrode many common brands of pet food .
Love of Dogs Drives Rudy Green ’s Business PlanIt was n’t too difficult for Haas to go out of her way to course her dogs — nor make sound meals for her growing canine tooth clientele .
“ I ’ve spend about 25 yr answer on boards for animal rescue organization , ” she state , “ I ’ve been an animal resuce worker my whole adult biography . ”
It does n’t bruise that Haas loves to ready , too .
But do n’t allow that fritter you ; it ’s project with your dog ’s palate in mind !
Rudy Green ’s comes frozen without additive . you’re able to unfreeze it in your icebox or microwave oven – help it warm or cold , as a topping to your firedog ’s ironic food for thought or as a especial treat .
Find Rudy Green’sHaas parcel out to more than a dozen locations in Kentucky , as well as several in Ohio , Indiana and Tennesee .
“ Two of my true passions are dogs and food , ” she enounce . And Rudy ’s combines both !
shelter Share in Rudy ’s Profits“One of the reason I created the company was so I could funnel some money into not-for-profit plant to avail fauna shelter , ” she says .
Local shelters receive a important portion of her sales agreement .
Rudy Green ’s Canine ClientsAsk Haas about her clients and she list a few of their gens :
Karla loves customers who bring their dogs into the favorite stores she visits . It ’s the room she recruit new node , account her primary merchandising activities as grass ascendent in nature :
“ I get to meet the dogs , give out samples and excuse to people what it is , ” says Haas , “ multitude become my customers because they get to know me . ”
And because they really love Rudy Green ’s !
get in Nashville for an consequence , Haas examine a woman get into her elevator car — with a jaundiced lab .
“ I introduced myself and gave her a sample for her dog to sample . She called the next day to tell me that when she put the sample down for her firedog , he thrash the container competely dry . Later the dog searched for the empty container in the trash and end up carry it around with him !
