In social club to make a living off of sell food , a farmer must charge enough for the mathematical product to cover the price and labor and to make a little profit . This often results in food for thought being priced higher than what any grocery storehouse charge for the same merchandise , thus a few complaints from customer .
Many customers are just not used to devote what food is worth , and the price can often be lurid , sometimes even contemptuous . But that does n’t mean an terms - wary client ca n’t be convinced and converted . Convincing a client who is incredulous about price can be done in subtle slipway or done directly , but it should at least be attempted . In this increasingly competitive business , every sale is important , and a sound off customer should be looked at as an opportunity to gain a loyal fan of your work — not as a burden .
Knowing The Competition
I was getting mark up for thefarmers marketone year when a customer asked me the price of our sweet peppers . After I told her , she give me a sour aspect , cursed and walked off . Taken aback , I just stood there feeling shamed . Later , I went to the grocery shop to find out we were deal our organically grown mellisonant peppers at the same price as they were selling their ceremonious , foreign ones . Perhaps since we were at a farmers market , she wait us to be expensive , when in reality , we were in reality undercharging !
From them on I have essay to check into local retail price so that when we run into disbelieving customers I can state them it ’s private-enterprise with grocery store prices and by how much . Then I emphasise that the departure is that ours are locally grown without chemicals , picked that solar day .
Fielding Price Complaints
Even still , complaints will materialise , and do a few nice , prepared response is never a high-risk idea . For instance , if someone tells you your damage is high reply positively . say them you’re able to see why they would think that . excuse that it does seem high in comparison to food market depot price , but the grocery store buys produce from very large farms who do n’t hand - pick everything to verify it is at its flower adulthood . Because they ’re selling so much produce , they ca n’t assure the quality you may .
roll in the hay a few nutritionary fact can help punctuate your response as well . For example , organically farm Lycopersicon esculentum are shown to have morevitamin C and phenols(antioxidants , basically ) than conventional tomatoes . fact like this can be handy .
Regardless of what you say , be kind . masses will respond to that in a way that might not make an quick sale , but it could shape their purchasing conclusion down the route .
Avoiding The Price Complaint Altogether
In my experience , many , if not most , complaints come from pricker stupor . A client look at the Leontyne Price of a product and either tells you it ’s too expensive or just walk away from your booth entirely . Popularized by farmers likeCurtis StoneandBen HartmanI am very fond of selling green goods at $ 3 per unit or 2 units for $ 5 ( a unit being a pint , a dish , a quart or whatever you determine ) . Even though each building block is priced at $ 2.50 , the structure makes the client feel they are getting a raft , sells more nutrient and reduces the complaint tremendously .
Develop Market Consensus
The temptation , perhaps , is to undercut your competition to get more sales . But by determine as a market what your lowest terms for say , tomatoes , should be , you’re able to set a standard by which customers can judge the price instead of the market store dress those standards at unrealistically low prices . induce market place consensus story the performing field and gives customers less cause to kvetch .
