After twenty years , a unexampled generation makes its appearance at Dynaplant . Ruben van der Lugt and Dietrick Nagemaaijer go along what Martin van der Lugt and Peter Varekamp start . Martin who , as a potted plant grower , was looking for a new grocery store and product . And Peter as a campana pepper cultivator who wanted blooming potted plant . Their ' corporate marriage ceremony ' happened more or less coincidentally off - field during a korfball competition .
pull up stakes to right : Ruben van der Lugt , Dietrick Hanemaaijer , Martin van der Lugt , and Peter Varekamp
" We did n’t recognize each other , but we both had kids play korfball . During a competition in the summer of 2002 , we got to babble , " Peter says , looking back on the remarkable encounter in the accompany account of Alfa Accountants and Advisors .
The two grower retrieve each other in flower potted plants , and that first culture also came about in an unusual way of life . " Martin could take over the Clivia cultivation from a Belgian breeder , who was going to lay off . Well , we had to start somewhere , " Peter joke .
Not long after , the next crop made its entrance : the Calla , also known by its fancy name Zantedeschia or Arum Lily . To this day , the beautiful potted works of African descent financial aid in Dynaplant ’s achiever . " I believe we hold a market ploughshare of roughly 35 percent . Calla is a distinctive West European house industrial plant . Ninety percent come from The Netherlands . Together with another grower , we are the securities industry loss leader , " says Peter .
Tricky cultivationOne reason they managed to hold this position is that the culture is n’t easy . " It ’s tricky to cultivate on a proficient level . Disease stage are high , and it is n’t easy to get to the want height . It ’s a cultivation that demand a muckle of attention . In addition , the Calla ’s ledge life is comparatively short . We in the main cater to retail , like supermarkets and construction stores , and prefer to have the plants in storage on Tuesday and have them sell out by Friday . In a garden center , this circulation speed is lower . "
' High energy prices affect us as well’Contrary to many co-worker , Dynaplant does n’t have to spring through hoops to limit gas utilization . " It ’s a comparatively expensive cultivation . Therefore , the percentage in energy price is already lower . Yet we are dissemble by the energy prices as well . If things stay on this expensive , we are considering grow less in winter . We do have some underutilization then but avoid an expensive period . We meet our warming requirement for 30 % through geothermics and possess a CHP . Heat is n’t that expensive for us , but electrical energy for inflammation is . "
Four shareholdersFrom the initial two , from January 1st , 2022,Dynaplanthas grown to a party with four shareholders . Ruben , son of Martin , joined on January 1st , 2017 . " But for a single mortal , we believed the society of 7.5 hectares to be a flake too grand and complex . We thought it would be heady for him to incur a second enterpriser . From the Varekamp side , no one was concerned . Eventually , it became Dietrick Hanemaaijer , who he knew well . "
A hand on the wheelMartin was responsible for the polish and technicality , and Peter for cut-rate sale , finances , and the cultivation docket . The two founders go to the pursuit . " Now and again , you get the urge to keep a script on the roulette wheel . But Ruben and Dietrick are now responsible for the daily direction . If much has alter ? It ’s percipient that the new contemporaries does more with ICT . Data analyses become more crucial to truth concerning color , availability , and British Labour Party . The process get more digitized . The two cat are challenging and distinctly indicated they did n’t want to cover concern as common . They want to thrive and perhaps move towards a second main crop , to be less hooked on Calla . "
Alfa ’s specialtyFor the sequence , accounting firm Alfa had their role to play as well . " I was already there when Alfa was still visit CBTB , " says Peter . " For the fusion with Martin , we pick out his accounting business firm . However , that go on to merge as well , and we think it was n’t aimed towards horticulture enough . Alfa ’s metier accommodate us better . For example , Alfa has in - depth cognition of subsidiaries and acquisition such as these , which differs from average - sized and small society . I ’d rather have client direction that understands this . "
A peachy good example is Pals Kingma , senior customer director at Alfa and the detail of tangency . " A process like this is n’t knockout , but you take to know what you want and when you will start . grasp for the company is important . And then the question : is only the exploitation being transferred or the substantial estate as well ? We opt the latter . What does make it complex is that Martin transfers it to his Word . In his case , it can let in some goodwill while I ’m transferring it to someone else . For this reason , we both chose to take a very corporate approaching with Alfa . "
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