A couple of eld ago , we spoke with Joost Petri about the outgrowth and thrive of his then - Modern venture , Starline Flowers , which primarily focuses on the implication of Italian seasonal blossom . Are thing still move up , and is the trade from Naples and its surroundings still booming ?
" Product availableness has increase , " says Joost , " but that has two sides . It means novel opportunity , but it also means it becomes easier for others to make for good here . There are many brokers who consolidate product from growers and sometimes even offer them at the level of 1 Danish trolley . "
Undoubtedly , this is interesting for some but , as can also be observed , not always . " Otherwise , we would n’t have a raison d’être , of course of action . The fact is that our steel recognition is growing , we continue steady on the path set out and are consolidate . And we ’re doing quite well , I would say . Our percentage of Italian trade has tripled or maybe even quadruple in the past two years . "
Growing painsThat ’s slap-up , but it also brings logistical trouble . " You have to keep more people fulfil , on this side as well as that side , " Joost laughs . " For that rationality , we ’ve recently moved to a larger box within the auction sale hall . Additionally , Wesly , with whom I started the company , has late determine to do something else , so our team has to step up even more . "
Building RelationshipsWhere Starline has an vantage over the competition , according to Joost , is with its connections on the earth . " As far as potential , we endeavor to advise our suppliers regarding cultivation , gradations , and quantity . apparently , that ’s not easy , but we ’re building a good kinship , being a dependable partner . Through this , growers are also more unforced to listen to your questions and advice . "
exercise to be doneCurrently , the trader is at the tail last of the spring deal . " While January is traditionally a spoilt calendar month for everyone , it ’s very busy for us . Now that the Dutch heyday are start out to come in , thing are slowing down for us again , and the challenge is to attract enough deal . The fact is that in recent years , we experienced a quieter period from now until September , and one of our challenges is to change this . "
30 % moreFinally , there ’s no want of ambition . " We need to grow bigger and bring in 30 % more next season . At the same clock time , costs are rise ; rip , raw staff , and all necessary expenditures are increasing . Therefore , we also call for a larger volume . In improver , we are a grow company in many respects and are therefore weighing up investments to be made . The principal goal is to consolidate , build our brand recognition , and always vouch a tight and substantial product . "
For more info : Starline FlowersJoost Petri[email protected]www.starlineflowers.com
© FloralDaily.com/Geert Peeters
