The Riza Growers corporate is set up to host its first Riza Expo at their intake center from June 4 to 6 and June 10 to 11 in Wateringen . This consequence is take at exporters , retailers , barter professionals , and garden centers . " This is our opportunity to showcase why Riza was created , " read Henk de Jong , the commercial-grade director of Riza .
The concept of a collective for flower plant cultivator emerged over three years ago , result in the formation of a cooperative now constitute six family business . These clientele have centralize their sales through Riza , allowing them to bid their products collectively . " We have a new , enthusiastic squad , " Henk notes . " The divvy up values constitutional in family businesses foster a secure alliance , which is observable in everything we do . "
Henk de Jong of Riza
economic value creationAccording to Henk , Riza focuses not just on volume , but in the main on creating time value throughout the supply mountain chain . " We actively occupy in the connector between agriculturist , exporter , and stop client . Our goal is straightforward : supply the right flora , at the right time , in the right place . "
The Riza squad maintains warm involvement with both domesticated and external customers . " We are demand - tug , which exporter appreciate because they offer a wide range of product but ca n’t specialize in everything . We have abstruse expertness in our intersection groups , help us collaborate effectively to transition product to the store shelf . "
Riza ExpoThe Riza Expo offers a unequalled opportunity to explore the inspiration center from the interior . " Visitors will be absorb in our world , exploring our pick , new ceramic lines , and thematic presentation design for retail , " sound out Henk . " We ’ll demonstrate how information and product knowledge can raise note value . "
A distinctive feature of the expo is the habit of QR code on each product , providing a data link . " By track where plants are scanned , we can offer more targeted advice base on those insights . to boot , there ’s a flora jitney available to reply consumer questions , and the feedback we receive is valuable information for the entire supply chemical chain , " Henk excuse .
For whom?The Expo is designed to be relevant for export partner , garden centers , florists , and retailers . " Our focus is on the customer , their goal , and the end consumer , " say Henk . " We direct to evolve one-year calendars with our customers , offer workshop , and create tailor product compounding . Everything we do is intended to assist client optimize their shelf blank . It ’s about fostering cooperation and efficiency , peculiarly in a market where margins are tight . "
next visionRiza is dedicated to four core value : excellent service , a wide and deep assortment , information - take operations , and sustainability . " We strive to be a welcoming place that inspires , " Henk state . " It ’s important to us to have meaningful discussions about how we can collectively heighten the supply concatenation . "
contrive a visit?you may register for the Expo atrizagrowers.nl/expo . The Inspiration Center will also remain open by appointment after the Expo . " We hope this really becomes a meeting place for our client and their client , " concludes Henk .
For more entropy : Riza+3185 23 95 212[email protected]www.rizagrowers.nl
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