In an ever - changing market with rising consumer outlook and unceasingly changing retail requirements , having the best works genetic science matters more than ever to any seller of ornamental potted plant . At Queen ® Genetics , a commitment to bringing up and test newfangled and unparalleled mixture with raise enduringness and visual solicitation is primal to the concern . " This comprehensive coming aims to raise fund - shelf overturn , minimize wasteland , and enhance consumer experience " , explains Frands Jepsen , CEO of Queen ®
Trials and tests to ensure durabilityRigorous trial and run are continuously conducted to ensure the character of cuttings and genetics , encompass considerations for transport experimental condition and test shelf - life . " One of the essential test ensures that the sort perform when tested for ethylene tolerance . "
" Ethylene is a hydrocarbon that is in the air around us and emerges from gondola , fireplaces , fruits , etc . Ethylene potentially causes flowers to droop and close , making the product look less appealing and thus come down the hazard of consumer purchase . "
consort to Frands Jepsen , by subjecting Queen Kalanchoes varieties to these tests , the company secure that the flower can withstand the ethylene in the zephyr , maintaining their beauty on the shelf and at home with customers . " This reduces waste and draw out shelf - life , leading to high client expiation . "
Varieties from Queen Genetics become part of the Queen ® Flowers assortmentDue to test , ambitions , experience and innovation , Queen Genetics have developed over-the-top genetic science . Even so , within the Queen ® brand , the genetics are used in the finished - plant life brand Queen Flowers . The Queen Flowers nursery in Denmark make over 20 million finished Kalanchoes annually , distributed through various channels like jobber , supermarkets , garden centres , and DIY stores . The correct genetic science are essential for success in these divers food market .
" At Queen Flowers , we use our experience from Queen Genetics to develop plants that can succeed in retail . Thus , we depend on whether the varieties are by rights tested for our plants to compete in the market and make consumer value . This makes the varieties from Queen Genetics of the essence for our customers and our commercial enterprise unit , Queen ® Flowers . " Frands Jepsen uninterrupted .
With over 60 year of experience in rearing , growing , and selling Kalanchoes , Queen Genetics possesses a wakeless apprehension of the market . " quislingism with Queen Flowers and Brand Partners supply valuable insights into consumer buying habit , enabling continuous benchmarking of variety against competitors and be assortments . This strategic approach secures the securities industry ’s best and most indestructible potpourri . "
" back by this full-bodied foundation and expert collaboration , Queen Genetics looks confidently toward the future , leaving nothing to take a chance to maintain its billet as a leader in the diligence . "
For more information : Queen Genetics ® A / S Knud JepsenSkanderborgvej 193DK-8382 HinnerupEmail:[email protected]www.queengenetics.dk
