The ornamental industry in Italy has been hit very hard by the pandemic . During the lockdown , many cultivator discarded up to 90 % of their finished works . Fortunately , since Italy is easing the lockdown , ornamental sales are increase and positive vibraharp are arising . This is explicate by Alexandro Bock of DIEM srl , who multiply and grows young and finished works in Italy and supplies his mixture all over the world . For him , the period during the lockdown is commonly ' abject season ' , but also he experienced cancellations of his rooted carving and half finish works in March , but as the sales started to pick up , growers called back their cancellations . This combined with their finish plants product and the current survival of the fittest of new varieties for 2021 gain them work overtime .

Alexandro Bock in the glasshouse obligate some of the fresh / possible varieties

No drop in sales after Mother ’s DayAfter Easter , since the commonwealth started to ease the lockdown , ornamental plant life sales started to increase , peaking at Mother ’s Day and significantly , not dipping after this Holiday . " Usually after Mother ’s Day , we have a bit of a decrease in flora sales , but this year we had not . All garden plant had a positive grocery store . " Now it is slowing down a bit , he explains , but this is mainly because people are since a couple of days permit to go to the seaboard again . But hopes for this season are high .

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Positive Hibiscus salesAlso for the hibiscus , sale increased and not only volume overbold , price - wise as well . " This year , the cost of the hibiscus plants were even a bit high . The growers increase their prices a bit , and in turn garden centre , supermarket and DIY stores too . And it did not have an effect on the sales . It seems that the consumer is not afraid to spend a bit more money on a plant that stay in the garden for a long period . " And Bock is noticing this tendency for several years now and not only in Italy . " In China , the demand is increasing for several days and late , we also receive more and more requests from Greece and Romania . Spain increased volumes as well over the last twelvemonth , but is presently have a complicated time of year due to the COVID-19 state of affairs "

Breeding go onThe lockdown is usually low season for DIEM and as they had to shut the door of the greenhouse that is fix in Latina , for 14 - 20 days , they had time to fully focus on breeding . " My beginner , mother and I were remove care of the works , with my father focussing 100 % on the bringing up . He finish the excerption and as before long as people were let to go within the realm again , our client came to see it . Over the last 10 days we have been welcoming customers all over the land and establish them our new miniskirt , medium and big blossom varieties . The feedback we receive so far has been great , very positively charged and will help us decide on the net selection .

For more informationDIEM SRLAlexandro BockEmail:[email   protected]www.diemhibiscus.it

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© FloralDaily.com/Elita Vellekoop

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