A small country can play a bountiful purpose : a third of the humanity ’s business deal in plant and flowers takes place via the Netherlands . Besides involving considerable logistics , this also bring a huge duty to reduce waste – including plastic . in the first place this year , 86 go companies and organisation signed the Plastic Pact NL . One of them was Royal FloraHolland , the securities industry leader in transport packaging . An audience with COO Yme Pasma .
The independent bearing of the Netherlands ’ Plastic Pact is to deoxidize the environmental impact of exclusive - use plastic packaging as much as potential . Royal FloraHolland contributes to this with single - use Normpack plant tray , made under licence by Desch and other manufacturers . “ fictile Pact NL has lay four specific quarry , ” tell Yme Pasma . “ raw trays must be made of at least 35 % recycled plastic . We have already reach this target with Normpack . 70 % of the trays must be reuse . We are almost there . And 100 % of the tray must be reclaimable . This requirement has also been met . The quaternary target is a 20 % reducing in the volume of single - use plastic packaging . We are transition towards meeting this quarry . ”
Yme Pasma is proud of what has been achieved : “ It ’s very practiced to pass on this news . I ’m felicitous to say that many issues have already been dissolve . The single - exercise tray has a negative image , but we have almost met most of the targets of the Plastic Pact five years ahead of schedule . Other sectors still have a long room to go . Our main challenge is the 20 % reduction in undivided - use plant conveyance packaging . ”
Normpack Quality MarkThe bulk ( 92 % ) of this works transportation packaging is Normpack - certified single - role tray . Yme Pasma : “ Normpack is a high - quality tray made from mostly recycle cloth . The trays are love and accepted throughout the sector and have become the industry standard . The choice of reclaimable industrial plant transportpackaging present specific challenge , which have yet to be resolved . This alternative must also be achievable for retailers . reclaimable packaging can for sure be increased , but it will never supplant the current practice . ”
Less transport packaging to the consumerOne of the challenges is reducing the flow of B2B packaging that ends up with the consumer . “ This has to stop , ” says Yme Pasma . “ We must insure that the black plant tray used as transport packaging are not taken home by the consumer . To achieve this , we need to work together with garden centres , which give the trays away free to those who grease one’s palms plants as part of their table service . But the trays are ultimately discarded as domestic refuse and incinerate . If we can ensure that consumer do not take these trays home , we can reprocess them and increase disk shape , just as Coca Cola does with its bottles . That mode , together we can ensure that a grow percentage of the charge card is returned and reprocess into Modern single - consumption trays . Just as with reusable packaging , that way we close up the chain . The Normpack tray are no retentive wasteland , but bleak material for new single . ”Communication and initiativeYme Pasma emphasise the importance of communicating about the recycling of pliant rapture packaging . “ What we as Royal FloraHolland communicate about this achieves far more than what the charge plate manufacture says about it . We can free the humanity of misunderstandings and prejudices by communicate facts and follow up initiatives with retailers , exporter and governments . We have a incontrovertible story to tell and we require to be better at telling it . The entire decorative plant sector will benefit . ”
