TrendsFor Luthy , this is his third TPIE experience . Last year , he discussed 5 course and for 2021 , he put together 4 trend which he prove with several tangible examples from exist brand . Below , we will give a small overview of all trends discussed . First isbrand care . What we see more often these 24-hour interval is that brands show how they give care for the community of interests . Lidl , for example , announce that they install hospital grade air filtration systems . This may have been a unknown conclusion to do and announce in the pre Covid-19 period , but is n’t now . The 2nd course he discuss iscontactless economywhich is eliminating risk , commodious and establish heartsease of mind . However contactless does n’t have to signify joyless . you may show more Cartesian product selective information via the tags for example . The third style isvirtual concierge . The Covid-19 impact on ecommerce was to take us from 2020 to 2030 . However , shopping online is n’t the same as visiting a store . Therefore , many stain invested in the shopping experience . There are 2 plan of attack , he explains , the personal , with livestreams , video call and so on , and the immersive approaching , with 3D or virtual realness . The terminal trend iscreative challenge . More than half of the gen z consider themselves as originative and more and more company are test to get their consumers engaged in their creative unconscious process .
What about the ornamental industry?According to Luthy , the ornamental industry can learn from the enterprise carry in other sector . “ There are several sector of which you do not think they are able to adjust to these trends , but by being innovational and originative , they are doing it . So , my advice is to look at other industries . ”
The Q&A session . Bisser Georgiev of LiveTrends on the left and Max Luthy on the right .
Plants has become an habitIn the Q&A part , a question was raised if the ornamental sector will stay at this mellow stratum or if , the sales will go down to their previous level when the office normalizes . Luthy does not expect the demand to the level pre - Covid-19 . “ It will probably go down , but will stay higher than pre - covid because mass created a habit . To make a habit it takes time , but to get rid of the substance abuse as well . So , all in all , a positive expectation . ”
Any other trends in 2021 boxAnother question parent was if there are other trends in the 2021 box that have not ben mentioned in this session . concord to Luthy environmental impact is still an crucial trend . " Many the great unwashed require to know the carbon footprint of their production for example . This may also be an interesting challenge for the ornamental industriousness to show the environmental impact of the product . "
Maxwell LuthyMaxwell Luthy is the Director of Trends & Insights at TrendWatching – one of the existence ’s leading trend firms – and author of the record book , Trend - Driven Innovation . He start in advertizing , with a detour to depart a record label before begin his career in trends . As the spheric headspring of TrendWatching ’s squad of analysts , Max now deliver invention shop to help node rove from Google to Disney to the Dubai Government . He deport keynote around the world at conferences from San Francisco to Sydney to Budapest , for professionals to better serve the client of tomorrow .
TPIE OnlineTPIE 2021 will be held online this year and there is a stack to see . Besides theexhibitors , one can also see theirPress departure , Show SpecialsandVideos . One can alsocast their voteon TPIE Cool Products Awards ! On top of that , there TPIE ’s Create Theatre Roger Sessions are usable to follow any timehereand can explore exhibitor works , products and servicesany time 24/7 by visiting the TPIE Product Gallery here .
TPIE 2021 Online started yesterday ( January 20 ) and will run till January 22 . Next class , the in - somebody outcome will take place from January 19 - 21 , 2022 at the Tampa Convention Center in Florida , USA .
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For more information : TPIEwww.tpie.org
