Historically , flowers have been marketed predominantly to and for women . But in March 2025 , Kvitkova Vanil , a flowered studio in Los Angeles , establish Savage Bloom to challenge that idea . " It is our first floral collection designed specifically with military man in mind , flux strong , modeled arrangement with unexpected texture and palettes . The goal is to lionise maleness in all its forms and to make luxuriousness florals an approachable and meaningful gift for everyone , regardless of sex " , enunciate the company ’s Olga Volkova . And since its launch , the collection has seen a noticeable increment in demand
focalise on composition , form , and texture rather than traditional softnessFor the flowers in the compendium , they focus on blooms with social organization and edge , using masculine colors . The sweetness also boast exotic flowers , with faux leather used for wrapping . " The colour palette lean into dark tones , gross neutrals , and pops of unexpected contrast . Each arrangement is designed to feel powerful yet elegant , with a focus on composition , chassis , and grain rather than traditional softness , " say Volkova .
Positive responsesThe response to Savage Bloom has been irresistibly positive , harmonize to Volkova . " Both from our existing business and from a new , mostly virile audience who are discovering florals in a fresh way . We ’ve also seen increased interest from hairstylist , photographer , and event planners looking for florals that feel more modern and bold . Social media conflict around the collection has been potent , with many follower tag us and using Savage Bloom in styled shoot and gifts . "
Uptick in salesThese positive responses have translate into high sales . Since the launching , we ’ve remark a measurable uptick in orders referencing Savage Bloom , particularly for male natal day , business sector gifting , and editorial quislingism . It ’s also helped us reach a broader customer al-Qaeda and open up new conversations about what floristry can be . "
MarketingHow is the young collection being marketed ? " We ’ve approach the campaign with a mix of optical storytelling and elusive aggravation , like styled photoshoots , short moving-picture show , influencer collaborationism , and guerilla marketing across Los Angeles . We ’re also leveraging program like Instagram and TikTok to trip conversation and feature existent humans interacting with flowers in nontraditional ways . "
A position shiftTo conclude , Volkova emphasizes that Savage Bloom is more than just a Cartesian product , it ’s a shift in perspective . " We believe florals are one of the most worldwide expressions of emotion , and there ’s nothing " feminine " or " masculine " about dish . We hope Savage Bloom encourages citizenry to rethink how and why they give flower , and to whom . "
Collection concept : Oksana SnizhnaFloral innovation : Ulyana DatsyshynPhotographer : Anton Cherentsov
For more entropy : Olga VolkovaKvitkova VanilEmail:[email protected]www.kvitkovavanil.flowers
Frontpage picture : © Anton Cherentsov
© FloralDaily.com/Elita Vellekoop
